RECYCLED, BUT MAKE IT CUTE
Gone are the days of buying something recycled, or made with recycled materials, and that automatically means it's a varying shade of beige. Or that we need to compromise on quality. My motto for Project Ten is to brighten your everyday, which explains a lot about our prints and designs (no beige here!).
Being National Recycling Week, it's the perfect time to bring you up to speed on how our bags are made and to remind you, in case you didn't already know, that all of our bags are recycled. We've worked really hard to find alternative solutions to single use plastics. Enter RPET material. RPET fabric (fancy name: Recycled Polyethylene Terephthalate) is a reusable and sustainable material that contains either pre or post-consumer waste. In our case, it's plastic drink bottles.
So how do we turn plastic into fabric? The bottles are cleaned and shredded into pellets (think Cornflakes, but plastic) before being crushed and melted. The melted plastic is then spun into thread, and used to create all sorts of things. Like really cute Project Ten bags, for example.
But there's more ...
We recycle the cartons our product arrives in, for wholesale orders. And any unused cartons get recycled by Visy. We use biofill packaging peanuts to protect our product in transit. Made from corn starch here in Australia, biofill is 100% biodegradable, dissolving in water within seconds. You may have noticed we're also using compostable packaging when sending our online orders.
While I aim to create bags that can be reused over and over in lots of areas of your life, all good things must come to an end! So when your bag has reached the end of its life (sad), it can be recycled AGAIN! All you need to do is cut off the handles and zips, and pop it in the REDcycle bins at your local supermarket.
While I'm really proud of what we do in this space, I know there is always more work to be done to protect the planet for our generation and future ones too. National Recycling Week - I'm here for it.