About us

It began like many others, I have an idea, think I can turn it into a business, then life gets in the way!

In 2012, once my boys had started school, I found I did have more time and that was when, in Geelong, Australia - Project Ten was born.    

Project Ten was my tenth idea, the one that finally made sense. I wanted to create everyday things that strike a perfect balance between style and function. And Project Ten was it, great bags that actually brighten peoples day. 

The oversize tote was my first bag and buoyed by a fantastic response from my loyal customers, I have since added nine new sizes and evolved my fabrication to be made from recycled materials.

I am still mostly a one woman operation but have a host of part time helpers that support me each week.

Now, with our tenth range on the way, we have some our most bright prints coming, along with some fun and practical new styles.

So stay tuned for more... and also thank you.

Thank you - for every purchase, every ‘like’, every comment, every message.

You know, it really is true, as a small business, every time we receive an order, we definitely do a little happy dance! 


Jacquie x 

aka : Chief Bag Lady 

Project Ten. Head Quarters, Geelong, Australia.

Project Ten. Owner and Founder, Jacquie McLean.