My story began like many others, I have an idea, think I can turn it into a business, then life gets in the way! In 2012, I came up with Project Ten. I had more time on my hands as my two boys had started school and I wanted to make practical, everyday things more stylish. The oversize tote was my first bag and buoyed by a fantastic response from my loyal customers, I have released 9 other sizes with more on the way. If you love bright, timeless designs then I think I have the perfect bag for you for the beach, swimming lessons, the market, your weekly shop or a weekend away. They also make a great present.