Hi, We're Project Ten. Nice To Meet You.
I'm Jac, aka Chief Bag Lady. I started Project Ten in 2012, right after my boys started school. It was my tenth business idea (hence the name) and the first one that actually made sense: one big, bright, wipeable tote that could handle everything I threw at it. I threw a lot at it.
Fourteen years on, it's still a family affair. My husband Marsh joined as Chief Bag Bloke in 2023, we've got our own little warehouse in North Geelong, and we now make totes, travel bags, insulated bags, pouches and all the bits in between.
And every single order still gets a happy dance. That part is non-negotiable.
Much love, Jac + Marsh x
Bags That Keep Up With Your Actual Life
Not the Pinterest version of your life. The one with sand in the car, a soggy footy jumper and a lunchbox you forgot about on Friday.
Wipe It And Go
Sand, sunscreen, spilled coffee, mystery oval mud. One wipe and it's sorted. No washing machine drama.
Light As Anything
Your bag shouldn't be the heaviest thing you carry. Ours weigh next to nothing, so all the weight is your stuff.
Made From Recycled Plastic
Our bags are made from recycled RPET. Not a marketing gimmick, just the obvious way to make a bag this tough.
Prints That Make You Smile
Four new print collections a year. Stripes, florals, plaids, palms, sardines (yes, sardines). Matching is optional but encouraged.
A Size For Every Bit Of Life
From the Oversized Tote that started it all to the Tiny Zip Pouch for the things you always lose.
Fair warning: our customers call the first one a gateway bag.
Win a year's supplyYour Year Of Project Ten
$500 is roughly a new bag every month. Here's how we'd spend it, but it's your voucher, so you do you.
Beach days. Sand shakes straight off.
Back to school lunches, kept cold.
Sport season starts. It holds the lot.
Easter long weekend away.
The great handbag clean-out.
New financial year, new organised you.
Escaping winter somewhere warm.
Sunnies and readers, finally together.
Spring picnics are back.
Friday night dinner, upgraded.
Christmas party season. You're bringing a bottle.
The Christmas shop, and wrapping the presents too.
One Brand, Your Whole Week
Car to gym to work to beach to weekend away. Spoiler: our bags end up everywhere.
The Everything, Every Day
Gym gear, laptop, snacks for children who are "starving". The Oversized Tote and Zip Medium Tote swallow the lot.
Beach + Pool
Wet towels, sandy feet, sunscreen everywhere. The Barrel Bag shakes it all off. Summer's coming, just saying.
Travel, Sorted
The Overnight Bag, Laptop Case and Clear Zip Pouch Bundle. Packing stops being a 10pm panic and starts being weirdly satisfying.
Lunches, Picnics + Takeaway
Insulated Totes, the Takeaway Bag and the Wine Bag. Cold things stay cold, and nobody's yoghurt explodes on the laptop.
Handbag Chaos, Solved
Zip pouches in every size plus the Double Glasses Case, for sunnies AND readers. Find your keys on the first go. Imagine.
Christmas, Handled
Teachers, mums, sisters-in-law, the Kris Kringle you drew. $500 covers a lot of very good presents. Or keep it all. We won't tell.
Start Your $500 Wishlist
View all best sellersSee what our customers say...
"The clear zip pouches are fantastic for me. I can easily find things when I dive into the bag."
"Love all my Project Ten totes. So handy, all the various sizes."
"Perfect sized lunch box with plenty of room for a cold brick as well as a lunch box and extras."
"Great size for both my glasses! Love that I can wash it and it is very well made."
"Fabulous bag. Very handy to use, perfect travel size."
"What a fantastic product. Fits into my bag perfectly."
How To Enter (It's Very Easy)
Pop In Your Name + Email
That's the whole entry. No tagging ten friends, no sharing to your story.
Watch Your Inbox
We draw the winner on Wednesday 4 November and email them directly. Everyone else still gets our emails, which are honestly the next best thing.
The Fine Print, In Plain English
So what exactly do I win?
One Project Ten voucher worth AU$500. We reckon that's about a new bag a month for a year, but how and when you spend it is completely up to you.
Who can enter?
Anyone living in Australia or New Zealand aged 18 and over. One entry per person.
When does it close and when's the draw?
Entries close at 11:59pm AEDT on Tuesday 3 November 2026. We draw the winner on Wednesday 4 November, email them directly and announce it on Instagram @projecttenaustralia.
What can I spend the voucher on?
Any full-priced item on projectten.com.au. Totes, pouches, insulated bags, accessories, the lot. It's valid for 2 years, so no rush.
Can I use it on sale items?
No, the voucher is for full-priced items only. Plenty to choose from, promise.
I'm already on your email list. Can I still enter?
Absolutely. Pop your email in above and you're in the draw.
Are you going to spam me?
Nope. A few emails a week with new prints, restocks and the odd bag-related confession. Unsubscribe whenever you like, no hard feelings.
Giveaway Terms And Conditions
- Promoter. The promoter is Project Ten, 80 Kildare Street, North Geelong VIC 3215 ("Project Ten", "we", "us").
- Promotion period. Entries close at 11:59pm AEDT on Tuesday 3 November 2026. Entries received after this time will not be accepted.
- Who can enter. Entry is open to residents of Australia and New Zealand aged 18 years or over. Employees of Project Ten and their immediate families are not eligible to enter.
- How to enter. Complete the entry form on this page with your first name and a valid email address. Limit of one entry per person. Multiple entries from the same person or email address will be counted as one entry.
- Email list. By entering, you agree to join the Project Ten email list. You can unsubscribe at any time using the link at the bottom of any of our emails. Existing subscribers can enter by completing the entry form.
- Prize. There is one (1) prize: a single Project Ten voucher valued at AU$500 (including GST), promoted as a "year's supply of Project Ten". The prize is the voucher only. It does not include monthly deliveries or any specific products. The total prize pool is AU$500.
- Voucher conditions. The voucher is valid for 2 years from the date of issue and can only be redeemed online at projectten.com.au on full-priced items. It cannot be used on sale or discounted items. The voucher is not redeemable for cash and is not transferable. Our standard Shipping Policy applies to orders placed with the voucher.
- The draw. This is a game of chance and skill plays no part in determining the winner. The winner will be randomly selected from all valid entries at 12pm AEDT on Wednesday 4 November 2026 at 80 Kildare Street, North Geelong VIC 3215.
- Winner notification. The winner will be notified by email within 2 business days of the draw. Their first name and state or region will be announced on Instagram @projecttenaustralia.
- Unclaimed prize. If the winner does not respond within 14 days of being notified, the prize will be forfeited and a redraw will take place at 12pm AEDT on Thursday 19 November 2026 at the same location. The redraw winner will be notified by email within 2 business days.
- Privacy. We collect your name and email address to run this giveaway and to send you Project Ten marketing emails. Your information is handled in line with our Privacy Policy.
- General. We are not responsible for entries that are lost, late, incomplete or not received because of technical problems. We may disqualify any entry we reasonably believe is fraudulent or breaches these terms. This giveaway is not sponsored, endorsed or administered by, or associated with, Instagram or Meta. Nothing in these terms limits any rights you have under the Australian Consumer Law or New Zealand consumer law.