Project Ten new collection coming soon

Meet Our Newest Prints

Five new prints, some new shapes we are very excited about and one collab that sold out last time. Dropping mid-April. Worth the wait, we promise.

Every collection starts with Marsh. Our creative director builds a whole world in his head before a single sample is made. The prints, the colour palette, the accent handles. All of it sits together so that when you see the range laid out, it just makes sense. Cohesive enough to feel like a collection, different enough that there really is something for everyone. That is not an accident. That is Marsh.

We have been at this since 2012. Twelve seasons in, we order 30 per cent more stock every single year, and we still sell out. We are not complaining. That would be ridiculous. We are absolutely bragging. But it does mean that if something in this range speaks to you, you probably know what to do.

This season we have five new prints and some shapes we are genuinely excited to introduce. Have a look below. We think you are going to love this one.

"There is always excitement with a new collection. But this one has a little extra magic."

Hydrangea print swatch
Navy Horseshoe print swatch
Country Plaid print swatch
Confetti print swatch
Oxford Stripe print swatch

Five Prints. All the Feels.

Hydrangea print

Hydrangea

Floral, joyful and full of life. This one was made for the mums, the grandmothers, anyone in your world who deserves something really beautiful to carry. It lands just in time for Mother's Day and we are very happy about that.

Navy Horseshoe print

Navy Horseshoe

Classic lines, an equestrian soul, and a personality entirely its own. This is the kind of print that feels like it has always existed somewhere. We are very glad we found it.

Country Plaid print

Country Plaid

Cosy, considered, and it will make you want to pack a picnic immediately. We do not know why plaid does that. It just does.

Confetti print

Confetti

Navy has been in our DNA since day one. Every season we make sure there is a navy print in the range, because some things are worth coming back to.

Oxford Stripe print

Oxford Stripe

You have not seen this one from us before. Brown and blue, warm and considered, a fresh stripe colourway that is completely new for Project Ten. That was the whole point.

Quote image

New Shapes. Same Project Ten Energy.

The prints always get the attention. That is fair. They are very good. But this season we are also introducing some new shapes and one updated style that we think you will be just as excited about.

Double Glasses Case

Double Glasses Case

Finally somewhere to put both pairs. The readers and the sunnies. You know who you are.

Updated Zip Medium Tote

Zip Medium Tote

Your favourite bag, made better. We heard you.

Shopper Tote Splice

Shopper Tote Splice

Market run, beach drop, coffee errand. Built for the person who does not stop.

VALA Collab

P10 x VALA Collab

Something a little special is coming. More on that just below.

Project Ten x VALA

Last year we collaborated with VALA, an Australian equestrian and lifestyle brand. It sold out. Completely. We were honestly a little overwhelmed by how much you loved it.

So this year, by popular demand, we have brought the VALA collab back. And this time we have not just done one style. We have done the print across every single style in the range. Every single one. Marsh was very enthusiastic about this. So were we.

We cannot wait to show you what we have made together.

Jac + Marsh
Project Ten x VALA collab product

Mid-April is almost here and we are very bad at keeping secrets. This range has been sitting in the studio waiting to meet you and we are nearly ready. Follow along at @projecttenaustralia for the first look when the drop happens. Trust us, you do not want to miss this one.